The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Subaru of Keene dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Monadnock Humane Society
Cheshire County 4-H
Keene High School Auto Program
Keene Community Kitchen, Hundred Nights
Monadnock Family Services
Love Promise Stories from Subaru of Keene
Subaru and Subaru of Keene believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Rise for baby and family – supporting young children and their families - Pat P
Rise for baby and family in Keene offers early intervention services for babies and toddlers all around NH’s Monadnock Region, as well as and inclusive child care in Keene. Subaru of Keene is a generous local partner, helping Rise ensure young children with developmental delays and disabilities can get the services they need to grow and thrive. Subaru of Keene supports Rise’s ongoing work and also sponsors Toddlerfest, an annual free, fun event for children and families. This year, even with heavy rain that forced us to move inside for part of the event, we still had a great turnout and lots of fun! Thanks to Subaru of Keene’s loyal support, we at Rise can keep our promise to children and families, providing the services they need – and a wonderful event that has become a local tradition!
THANK YOU FROM LLS, SUBARU OF KEENE! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients across the country. On June 24th, Subaru of Keene personally delivered these items to Dartmouth Cancer Center at Cheshire Medical Center. These blankets, patient care kits, and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Subaru of Keene Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Keene, this is a harsh reality. Helping others strengthens communities, which is why Subaru of Keene is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru of Keene have helped nearly 900,000 children and adults in urgent need. On 01/17/2025, Subaru of Keene donated 120 coats to Keene Housing Kids Collaborative. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Fenton Family Food Drive - Peggy H
The Annual Fenton Family Food drive was held this year on Saturday, November 23rd. Subaru of Keene, the Fenton Family Dealerships, and members of the Monadnock Broadcasting Group collected food and monetary donations at Hannaford, Market Basket and the Monadnock Food Coop for The Community Kitchen’s Food Pantry Program. This was the 13th annual Food Drive and by far our most successful, with 3800 pounds of food and over $17,000 collected! The Community Kitchen served 545 families at our Thanksgiving Pantry distribution, and our weekly Pantry numbers continue to rise. The proceeds from this event help us to provide our guests with holiday food items, as well as regular Pantry items. We are extremely grateful to Subaru of Keene, the Fenton Family Dealerships, participating grocery stores, and our community, for this donation!
Subaru of Keene supports Greater Keene Women's Softball Assoc. - Cori F
Subaru of Keene has supported the Greater Keene Women's Softball Association for a few years. Every year the softball association puts together a cornhole tournament in which Subaru of Keene has generously donated to the organization as well as donated to the raffle prizes. We can't thank Subaru of Keene enough for their continued support to the women's softball association.
Subaru Loves Pets at Monadnock Humane Society! - Kimberly M
MHS looks forward to partnering with Subaru of Keene for Subaru Loves Pets every year! For the month of October, we saw an increase in adoptions because of our Subaru Loves Pets promotions that reduced our adoption fees. We are so grateful to the entire team at Subaru of Keene for their generosity and for making this possible. We feel fortunate to be a part of this community and look forward to our continued partnership next year!
Subaru of Keene helps the Rail Trails! - George T
Here in Cheshire County, we are blessed to have some of the most beautiful recreational rail trails in the state. Dating back to 1868, The Cheshire Railroad was an essential link for the Keene economy. Today, it serves as a hugely popular attraction for historians, bicyclists, hikers, walkers, as well as other recreationalists. However, the rail trail must be maintained. That is where Subaru of Keene has helped! Through the Keene Sno-Rider's Snowmobile Club and the Monadnock Region Rail Trail Collaborative, Subaru of Keene has supplied essential funding and employee volunteerism to help with trail maintenance. Significant improvements have been made to the stretch running from Swanzey to Westmoreland, with more work planned. We can't thank Subaru of Keene enough for their help. Be sure to plan a trip to Keene to explore the Cheshire Rail Trail!
Rise for baby and family - Celebrating young children with Toddlerfest - Pat P
Rise for baby and family in Keene offers early intervention services and inclusive child care for babies and toddlers around NH’s Monadnock Region. We also hold an annual event called Toddlerfest, a morning of outdoor fun for children and families that has become a local tradition. For the past three years, Subaru of Keene has generously sponsored this event, which is free and open to all. On the first Saturday in June each year, we welcome families to enjoy our play yard, explore a fire truck, have their faces painted, participate in crafts and activities, and more. This year, there was even a horse named Ebony for the children to pet! Thanks to Subaru of Keene, we can offer this free, fun event to approximately 150 local children each year. Thank you!
Cooper's Crossroad - Creating Pathways to Wellness - Antje H
Cooper’s Crossroad was established in 2017. At the heart of the organization is our commitment to provide trauma-awareness educational platforms and equine-facilitated programs to members of our community. We offer a variety of programs including “Farming for Resilience,” which has grown to provide six local schools a unique outdoor-based equine-facilitated experience at Elm Farm in Keene. Last year we launched an “After School Program” and are happy to report a continuation this year! We are excited to launch the GLOWE Program – "Growing, Learning, and Overcoming With Equines," an 8-week course where participants learn about barn chores, groundwork, horsemanship, and basic animal care this summer. Graduates from this program will be able to work at a barn safely, providing opportunities for future growth. Cooper’s Crossroad is now focusing on forming alliances with local organizations to promote our “Pathways to Resilience” program, an equine-facilitated opportunity to serve individuals of all ages to promote self-awareness and care. Currently a part-time barn manager and 11 volunteers support the daily operations of Elm Farm, eight volunteers who support the equine-facilitated programs, and three HERD Institute-trained facilitators to oversee the programs. Cooper’s Crossroad expresses a deep sense of appreciation and gratitude for Subaru of Keene and your commitment to support community programs. The Subaru Love Promise starts a circle we are able to complete by providing valuable services to our community.
Kurn Hattin Homes Launched Career Awareness Program at Subaru with Real People and Real Service! - Lorie R
On behalf of Kurn Hattin Homes for Children in Westminster, Vermont, I’d like to say THANK YOU to everyone at Subaru of Keene for making our first CAP experience a winner! Earlier this year, Kurn Hattin Homes launched the Career Awareness Program (CAP), which is designed to introduce our 8th graders to an array of local businesses so that their experiences in real world settings might positively influence and guide future educational choices and professional career paths. Our first official CAP destination was Subaru of Keene. The visit ticked all the boxes! We were met with a warm welcome and hot pizza. Then our hosts Justin Tyler, Service & Parts Director, and Anthony Hart, Senior Master Technician and Shop Foreman, guided the tour through the sales showroom, as well as the service area. Our students were introduced to a variety of career opportunities and the educational background and skills required to successfully pursue those jobs. They also learned that there’s a place for all people in the auto industry; people who have earned a GED, those who have earned an advanced college degree, and everyone in between. Bob Swartz, Vice President and CEO of the Fenton Family Dealerships, worked with us to plan the visit and made sure that it was a positive experience for the students, as well as the Subaru staff. He said, “Introducing students to the auto industry provides them with valuable insights into various aspects of technology, innovation, economics, and sustainability, preparing them for future careers and enabling them to make informed decisions as consumers and global citizens.” One of the highlights of the tour was meeting Service Technician Meagan Sherman. It was great for our young women to see another young woman working in the service area. Meagan shared her background with the students and reinforced the message that all are welcome in every area of the auto industry. This is exactly the type of eye-opening experience and heightened awareness that will help prepare all of our Kurn Hattin Homes’ graduates for futures with limitless potential. Once again, THANK YOU to everyone at Subaru of Keene for helping us get this program started on the road to success! Sincerely, Lorie Rogers
